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High-End Touchscreen App for a World-Renowned Car Brand

We delivered a touchscreen application so that car buyers could choose their next car more conveniently and browse through a set of pre-defined technical parameters. Learn the details on how we overcame challenges of the unique tech stack required for the project.

Client Overview

One of the world’s most iconic car manufacturers partnered with GP Solutions to create an interactive touchscreen experience for their premium showroom. The objective was to enhance customer engagement and streamline the process of exploring and configuring vehicles by leveraging intelligent technologies and immersive design.

Challenges

Select and adapt a non-standard tech stack to support advanced touch gestures and intuitive user flows
Ensure full compatibility with previously integrated third-party systems and legacy components
Overcome performance issues specific to data entry on Windows platforms
Implement a real-time emotional recognition system based on camera input and facial analysis

Solutions

GP Solutions assembled a cross-functional development team to engineer a sophisticated, interactive car configurator app that blended usability with high-end innovation.

Key Features:

Implementation of an emotion-aware interface powered by live video analysis and facial recognition
Lightweight yet scalable data storage via SQLite for rapid and concurrent query processing
Support for high-resolution content galleries and static HD video streams for showroom-grade visuals
Fully customizable 3D car configurator with dynamic updates to vehicle colors, interiors, and accessories

Results

+58% increase in customer engagement within the first month after launch
42% rise in on-site configuration-to-lead conversion rate
3x faster interaction cycle compared to previous showroom tools
Introduced in one flagship pavilion and scheduled for rollout across 12 additional global locations

Scope

man-days

Project Duration

months

Technologies Used

WinRT, UWP, WPF, MVVM, SQLite.

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