Shopify Store Development for a UAE-Based Fashion Brand

Customer Profile
Our client is a conceptual clothing brand that specializes in limited-edition collections for men and women. Their exclusive designs combine the signature style with quality materials. The brand caters to customers who appreciate unique, statement-making clothes.
Key Challenge
The client sought to establish their online presence in the Middle East and optimize shopping experience for buyers. Apart from developing a fully-fledged Shopify website, they wanted to integrate Shopify POS to unify sales channels, introduce the order tracking functionality, and automate stock synchronization with their warehouse.
Solution and Implementation
For this Shopify online store, we implemented a standard theme expanded with custom plugins. In addition to the requested Shopify POS integration, order tracking, and stock synchronization, we developed a custom checkout system supporting multiple currencies and took care of Instagram and Facebook add customization.
Project Overview
The project covered a few milestones designed to deliver the best experience to end users:

Shopify POS Integration
We unified the online and in-store experiences by connecting Shopify to POS hardware. This accelerated the checkout process, reduced manual tasks, and enabled secure transactions through Shopify Payments, a reliable payment processor.

Payment and Delivery Configuration with Plugins
Dubai imposes its unique restrictions on payment gateways and delivery. To overcome this issue, we implemented custom plugins to integrate non-standard payment and delivery options, all done in compliance with local regulations. As a result, the website’s visitors can enjoy a smooth checkout experience.

Stock Synchronization with Warehouse
To guarantee accurate inventory levels and prevent overselling, we implemented real-time stock synchronization. This ensures that both the online store and physical inventories remain up-to-date, which reduces operational inefficiencies.

Real-Time Order Tracking
Thanks to the integration of DHL’s API, customers can monitor their orders from purchase to delivery in real time, which significantly improves the overall shopping experience.
Project Results
Our elaborate Shopify solution transformed the client’s operations and contributed to impressive business growth:
- Fully operational Shopify store that welcomed 250K new users, partially driven through targeted
- Instagram and Facebook ad campaigns
- Faster and more efficient checkouts with Shopify POS integration
- Automated inventory management with real-time stock synchronization
- Improved customer engagement through real-time order tracking
- Customer checkout supporting multiple currencies
- Considerable increase in sales and customer satisfaction
Shopify, JavaScript, SCSS, Liquid