Unified Chat Automation Platform for a Leading Engagement Brand

Get to know how we helped the client to build a unified customer engagement solution for marketers who use multiple mobile messaging platforms. The delivered product offers an efficient toolkit to connect with customers in real-time via WebChats, SMS, Facebook Messenger, Instagram, and WhatsApp.

Client Profile

Customers.ai (formerly known under the brand name ‘MobileMonkey’) is a global player in the chatbot marketing space. The platform empowers marketers to seamlessly engage with audiences across multiple messaging channels — including SMS, WebChat, WhatsApp, Instagram, and Facebook Messenger — via a single, unified solution. Its flagship tool, a cross-platform chatbot builder and centralized inbox, helps brands deliver consistent, real-time communication and achieve higher ROI through smart automation.

Objectives

The company aimed to:

  • Build a scalable, omnichannel platform for real-time customer communication
  • Consolidate messaging tools into a single, marketer-friendly interface
  • Optimize performance through personalized automation workflows
  • Reduce user acquisition costs with highly targeted engagement flows

GP Solutions Role

Customers.ai selected GP Solutions as their dedicated development partner. Our cross-functional team supported the client from early-stage product development to large-scale feature rollouts.

Key contributions included:

Chat app interface

1. Facebook API & Messenger Integration

We enabled seamless Facebook Messenger chatbot integration. In response to rising ad costs, the client pivoted toward “message objective” campaigns — our team built backend and frontend capabilities to route traffic from Facebook ads directly into Messenger interactions, boosting conversion rates significantly.

MobileMonkey Contacts interface

2. Smart Contact Lists & Lead Management

GP Solutions developed a comprehensive module for contact segmentation, tagging, and lead scoring based on user behavior and interests. Leads generated from chat interactions were automatically converted, categorized, and activated through marketing funnels.

Board

3. Full-Cycle App Development

We engineered a suite of custom features tailored to elevate the platform’s marketing capabilities. These included mass email campaign tools designed for large-scale outreach, drip campaign functionalities that allowed users to automate personalized communication flows based on user behavior, and Facebook post autoresponders — also known as “comment guard” — which transformed post engagement into lead capture opportunities.

CRM

The comment guard feature enabled automatic replies to user comments, converting them into active conversations and boosting organic reach. Together, these tools empowered marketers to build consistent, cross-channel engagement strategies, increase conversion rates, and significantly streamline their communication efforts.

Instagram chat interface

04. Insta-Champ Module

To support Instagram-native growth, we developed InstaChamp — a smart automation engine tailored to creators and B2C brands. It transformed Instagram comments and DMs into qualified leads and opened new conversion streams for MobileMonkey users.

Project Results

  • +300% increase in lead conversion rates after implementing cross-channel automation

  • 6+ messaging platforms integrated into a unified engagement suite

  • -42% cost per lead through optimized chatbot funnels

  • 70%+ active user engagement, driven by interactive messaging experiences

Customers.ai has since been recognized as one of the most influential platforms in martech, named Best Marketing Bot Solution, and featured by Influencer Marketing Hub as a top chatbot provider.

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Technology
  • Front-end: Node.js, React, XState.
  • Back-end: Ruby on Rails, Sidekick, PostgreSQL, Kubernetes.
Approach

Custom development

Customers.ai
“GP Solutions had a wide selection of engineers with different skill sets, which made it easy to single out engineers properly suited for our projects. ”
Olivia Ayuso

Olivia Ayuso

VP of Finance, Customers.AI
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