Custom Engineering Services for One of World’s Leading Customer Engagement Platforms

Upon signing the respective service agreement, GP Solutions team proceeded to allocate relevant specialists in accordance with the technology stack requested by the Client. The core technologies used on the project included JavaScript (React framework) for the front-end and Ruby on Rails with Node.js for the back-end.
Below is an outline of key development milestones completed by GP Team:

The team at MobileMonkey faced the challenge that is well-known to numerous Facebook advertisers: the rising cost of traffic click campaigns. At some point, they decided to approach it by switching to Facebook ad campaign objective for messages. The essence of this change was to send users over to an interactive Facebook Messenger chatbot and this way offer improved engagement.

As a result, GP Solutions designed and implemented Facebook API support. In addition, GP Team designed tailor-made Facebook-friendly customer widgets.

The next step for GP Solutions team was to optimize the workflows governing target contact list processing. This objective demanded a set of tailor-made options for building, tagging and segmenting people depending on demographics and interests.

After all the required implementations were made, all the people sending messages to a specific MobileMonkey chatbot were getting converted into ‘Lead’ entities and stored in the unified contact database. Then all the newly created leads could be assigned with various marketing action items – the likes of follow-up messaging, ads display or remarketing according to the respective customer lifecycle funnel.
At this stage our team also designed functionality to devise and construct flexible pricing plans. This new module could support various target customer types, including content creators, brands, agencies & small businesses. 

Furthermore, MobileMonkey decided to enhance its customer engagement platform with mass emailing and drip campaign functionality. These items were supposed to ensure improved experience, helping users engage audiences in a variety of ways. 

While working on on this particular module, our engineers constructed Facebook post autoresponder – an inherent platform element, also known as ‘comment guard’. Among other things, it contained options to:

• Add engagement to current user activities on Facebook;
• Automatically convert ‘Commenters’ into ‘Leads’;
• Run contests, promotions and various blogger quizzes with instant lead capturing.

Another module built by GP Team as part of MobileMonkey project was InstaChamp. Its main goal was to drive sales and lead growth via Instagram using direct messaging automation.

InstaChamp was designed to work with Creators, Coaches and B2C Brands. Upon its release a large portion of MobileMonkey clients were able to move lead conversion from post followers to a whole new level.