Customers.ai (formerly known under the brand name ‘MobileMonkey’) is a global player in the chatbot marketing space. The platform empowers marketers to seamlessly engage with audiences across multiple messaging channels — including SMS, WebChat, WhatsApp, Instagram, and Facebook Messenger — via a single, unified solution. Its flagship tool, a cross-platform chatbot builder and centralized inbox, helps brands deliver consistent, real-time communication and achieve higher ROI through smart automation.
The company aimed to:
Customers.ai selected GP Solutions as their dedicated development partner. Our cross-functional team supported the client from early-stage product development to large-scale feature rollouts.
Key contributions included:
We enabled seamless Facebook Messenger chatbot integration. In response to rising ad costs, the client pivoted toward “message objective” campaigns — our team built backend and frontend capabilities to route traffic from Facebook ads directly into Messenger interactions, boosting conversion rates significantly.
GP Solutions developed a comprehensive module for contact segmentation, tagging, and lead scoring based on user behavior and interests. Leads generated from chat interactions were automatically converted, categorized, and activated through marketing funnels.
We engineered a suite of custom features tailored to elevate the platform’s marketing capabilities. These included mass email campaign tools designed for large-scale outreach, drip campaign functionalities that allowed users to automate personalized communication flows based on user behavior, and Facebook post autoresponders — also known as “comment guard” — which transformed post engagement into lead capture opportunities.
The comment guard feature enabled automatic replies to user comments, converting them into active conversations and boosting organic reach. Together, these tools empowered marketers to build consistent, cross-channel engagement strategies, increase conversion rates, and significantly streamline their communication efforts.
To support Instagram-native growth, we developed InstaChamp — a smart automation engine tailored to creators and B2C brands. It transformed Instagram comments and DMs into qualified leads and opened new conversion streams for MobileMonkey users.
+300% increase in lead conversion rates after implementing cross-channel automation
6+ messaging platforms integrated into a unified engagement suite
-42% cost per lead through optimized chatbot funnels
70%+ active user engagement, driven by interactive messaging experiences
Customers.ai has since been recognized as one of the most influential platforms in martech, named Best Marketing Bot Solution, and featured by Influencer Marketing Hub as a top chatbot provider.
Custom development
Delve into the intricacies of creating a fully-functional messaging platform that empowers collaboration across the team and creates a multidimensional space to arrange workflows. The resulting product is still alive and kicking and is expanded with new features on a regular basis.
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