Funnelytics is a fast-growing software company based in Toronto, Canada, revolutionizing how marketers visualize and optimize their digital campaigns. Its flagship product is a powerful marketing analytics and data visualization platform that enables businesses to map, track, and analyze sales and marketing funnels through an intuitive collaborative interface. Global brands such as Danone and Crédit Agricole trust Funnelytics to unlock the full potential of their marketing efforts.
To keep pace with growing customer expectations and scale their product offering, Funnelytics required a reliable technology partner that could provide skilled engineering capacity on demand. The company needed:
After evaluating several vendors, Funnelytics partnered with GP Solutions to accelerate delivery and innovation across multiple key initiatives.
Funnelytics needed a robust mechanism to aggregate marketing data beyond front-end trackers like JS or GTM. GP Solutions delivered the EventProcessor — a custom backend service converting external data into Funnelytics’ native format, unlocking broader data accessibility.
Key achievements:
Our engineers contributed to the development of a powerful visual campaign analysis tool. The core feature was an interactive editor that helped marketers:
The collaboration delivered measurable impact across Funnelytics’ product ecosystem:
Get to know how we helped the client to build a unified customer engagement solution for marketers who use multiple mobile messaging platforms. The delivered product offers an efficient toolkit to connect with customers in real-time via WebChats, SMS, Facebook Messenger, Instagram, and WhatsApp.
Learn why the Roundtable on Sustainable Biomaterials (RSB) chose our company to build a platform to promote sustainable fuels. Thanks to this cooperation, we delivered the platform that allows companies to invest in sustainable fuel production and purchase credits to offset their carbon emissions.
Though having an established team of their own, the client looked for improvements in architecture design, development process coordination, and the roll-out process for new modules and updates. Check how we positively impacted the release of market versions of the client’s e-commerce platform.
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