Funnelytics is a fast-growing software company based in Toronto, Canada, revolutionizing how marketers visualize and optimize their digital campaigns. Its flagship product is a powerful marketing analytics and data visualization platform that enables businesses to map, track, and analyze sales and marketing funnels through an intuitive collaborative interface. Global brands such as Danone and Crédit Agricole trust Funnelytics to unlock the full potential of their marketing efforts.
To keep pace with growing customer expectations and scale their product offering, Funnelytics required a reliable technology partner that could provide skilled engineering capacity on demand. The company needed:
After evaluating several vendors, Funnelytics partnered with GP Solutions to accelerate delivery and innovation across multiple key initiatives.
Funnelytics needed a robust mechanism to aggregate marketing data beyond front-end trackers like JS or GTM. GP Solutions delivered the EventProcessor — a custom backend service converting external data into Funnelytics’ native format, unlocking broader data accessibility.
Key achievements:
Our engineers contributed to the development of a powerful visual campaign analysis tool. The core feature was an interactive editor that helped marketers:
The collaboration delivered measurable impact across Funnelytics’ product ecosystem:
Though having an established team of their own, the client looked for improvements in architecture design, development process coordination, and the roll-out process for new modules and updates. Check how we positively impacted the release of market versions of the client’s e-commerce platform.
We delivered a touchscreen application so that car buyers could choose their next car more conveniently and browse through a set of pre-defined technical parameters. Learn the details on how we overcame challenges of the unique tech stack required for the project.
Learn how the GP team improved the older version of the client’s system and developed a new CRM solution extended with e-commerce and customer loyalty functionality. The back office we upgraded now operates to distribute and service Visa and MasterCard offers.
Web Application Development 
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