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Dedicated IT Specialists for a Marketing Software Development Company

Take a look how our dedicated development team contributed to accelerate the development and release of new software features for the client’s marketing analytics software. Our additional engineering resources brought several subprojects to life as a result of this cooperation.
Funnelytics Case study

Client Profile

Funnelytics is a fast-growing software company based in Toronto, Canada, revolutionizing how marketers visualize and optimize their digital campaigns. Its flagship product is a powerful marketing analytics and data visualization platform that enables businesses to map, track, and analyze sales and marketing funnels through an intuitive collaborative interface. Global brands such as Danone and Crédit Agricole trust Funnelytics to unlock the full potential of their marketing efforts.

Business Challenge

To keep pace with growing customer expectations and scale their product offering, Funnelytics required a reliable technology partner that could provide skilled engineering capacity on demand. The company needed:

  • Proven expertise in assembling and managing full-stack development teams;
  • Fast onboarding of experienced developers ready to contribute immediately;
  • Scalable team setup tailored to evolving project requirements.

After evaluating several vendors, Funnelytics partnered with GP Solutions to accelerate delivery and innovation across multiple key initiatives.

Our Solution

Connect

Sub-Project 1: EventProcessor & API Integrations

Funnelytics needed a robust mechanism to aggregate marketing data beyond front-end trackers like JS or GTM. GP Solutions delivered the EventProcessor — a custom backend service converting external data into Funnelytics’ native format, unlocking broader data accessibility.

Key achievements:

  • Seamless Zapier integration enabling cross-platform automation;
  • Advanced Stripe integration ensuring flexible, secure payment workflows;
  • Custom webhook solution to overcome third-party limitations;
  • Implementation of dynamic pricing logic for promotional campaigns.

Sub-Project 2: Campaign Analysis Module

Our engineers contributed to the development of a powerful visual campaign analysis tool. The core feature was an interactive editor that helped marketers:

  • Visualize user paths and engagement patterns;
  • Analyze traffic sources and behavior over time;
  • Identify bottlenecks and optimize performance with data-driven insights.

 

Project Impact

The collaboration delivered measurable impact across Funnelytics’ product ecosystem:

  • Faster release cycles and scalable development capacity;
  • Increased system performance and data processing flexibility;
  • Expanded functionality through high-impact feature rollouts.
Speed
0 ×
faster feature delivery
Conversion
0 %
user upgrade rate after Black Friday campaign
Retention
0 %
long-term user activity

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