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Web Booking Solution for a Baltic Cruise Leader

Discover how GP Solutions developed and supported an online booking web portal for one of the largest cruise operators in the Baltic region. We went from UI fixes to custom iOS and Android applications.
cruise website interface

Client Overview

A top-tier cruise operator in the Baltic Sea region partnered with GP Solutions to transform their digital booking experience. Operating routes between Estonia, Finland, Sweden, and Latvia, the company serves millions of passengers annually — and needed a smart, flexible, and engaging online platform to match its scale.с

Challenge

The client aimed to digitize and modernize its cruise booking process while keeping mission-critical B2B systems intact.

  • A seamless B2C booking engine was needed to support complex routing options — like return trips via different ports.
  • The client required full support for cross-platform mobile applications (iOS & Android).
  • A flexible bonus and loyalty system had to be embedded to grow the customer base.
  • Legacy systems could not be immediately replaced, so the new solution had to be highly integrable and backward-compatible.

Our Solution

GP Solutions built a full-featured, responsive B2C booking platform — tailored to the needs of cruise passengers and aligned with the operator’s long-term business goals.

Key Features:

  • A modern Single Page Application (SPA) for frictionless booking across all touchpoints
  • Custom bonus program engine, supporting promotions, loyalty tiers, and discounts
  • Mobile apps for iOS and Android, offering full booking functionality
  • Smart integrations with legacy B2B software and third-party systems

Results

  • Sales revenue of the customer increased by 1.4% up to 8 million euros.
  • The B2C solution was enhanced with extended functionalities for booking extra travel services.
  • The booking process became more flexible and transparent.
  • E-commerce sales were boosted through implementing cross-selling and upselling techniques.
Project Duration
0
months
Scope
0
man-days
Upsells
0 %
through dynamic cross-selling features
Bookings
0 %
now made via mobile apps
Technology

Java, Objective-C, JavaScript (AngularJS, React.js).

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