Next-Gen Back Office & CRM for a Leading Visa & MasterCard Provider

Client Overview
Our client is an established provider of digital payment solutions, specializing in the distribution and servicing of Visa and MasterCard bank cards. Their offerings are enhanced by advanced loyalty programs, credit-building solutions, and personalized finance tools — all powered by secure cloud technologies. The client’s mission is to make financial management seamless, smart, and rewarding for individual users and businesses alike.
Challenge
The client turned to GP Solutions to revamp their outdated platform and build a modern, full-featured CRM system. They needed a solution that would:
- Replace the legacy infrastructure without interrupting service
- Enable full-scale e-banking functionalities including credit card management, billing, and money transfers
- Deliver a secure and intuitive personal user area
- Integrate third-party services such as IBS systems, SMS providers, and delivery platforms
Our Solution
GP Solutions delivered a completely re-engineered platform consisting of a robust back office, a new CRM ecosystem, and advanced customer-facing features.
Highlights:
- New back-office system designed to manage Visa & MasterCard offers, loyalty programs, delivery logistics, and partner integrations
- Advanced CRM with full-stack e-commerce and loyalty tools including dynamic bonuses, club memberships, and reward product catalogs
- Enhanced user dashboard with integrated call center, personal data management, transaction reports, and real-time payment options
- Sales channel modernization through CMS tools and dedicated mobile interfaces
Results
- The number of new clients acquired by the customer increased by 47%.
- The older solution operated by the customer was successfully redesigned and ensured improved support of the current business processes.
- A brand-new turnkey back-office was ultimately delivered on time with a complete CRM solution, user management options, payment processing, e-banking interfaces and other features.
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